On today’s episode of The Roots of Leadership, we are delighted to have the Queen of networking herself, Tracey Smolinski.
Tracey Smolinski is an entrepreneur, investor, and founder of award-winning global business network Introbiz. Introbiz works with a compelling vision – to make an impact on the business community by placing businesses with their target audiences at five-star events and locations. The business network is now one of the most respected in the UK, hosting weekly networking events as well as Wales’ national business exhibition every autumn.
Despite her love for meeting and talking to new people, networking didn’t initially come easy for Tracey. Used to the pushy world of sales, Tracey went to her first networking event with a game plan – introduce herself to as many people as possible, and tell them what she and the business she worked for sold.
It didn’t work.
With the help of constructive feedback, Tracey learned the difference between sales and networking, and came up with a new game plan. Get them to know you, to like you, to trust you… the business will follow.
In this episode, Tracey lays out a framework for efficient networking, based on her experiences creating Introbiz. Grab a pen and paper for this one!